We were provided only with the 10 UNGC principles in complex, technical language and needed to transform these into a simple, memorable story for school students.

A content creator, copywriter, and a business expert collaborated to craft a concise and engaging narrative.

Maintaining the specific language and branding guidelines of the UNGC.

We balanced simplifying the overall story while maintaining refined language, ensuring alignment with the UNGC's branding guidelines.

Ensuring engagement for audiences aged 18 and above.

During storyboarding, we strategically integrated data into the visuals to captivate the older target audience