How Does the Bank Contribute to CSR and Manage Its Related Budget? (2018)
Year
2019
Duration
4 min
Primary Usage
Executive Meetings
Project Objectives
Video presentation initially aimed to inform stakeholders about the bank’s CSR initiatives and associated budgets.
Challenge
Solution
Challenges & Solutions
The large amount of information—transforming a 108-page report into an engaging story.
Our team of content creators and storytellers, knowledgeable in the subject, helped simplify and craft the story.
Balancing the bank’s desire for cartoon elements with the need for a formal tone in a corporate report.
We mixed cartoons with bank archive footage and added filmed content to showcase the team and offices, creating a formal yet engaging style.
Additional Details
This was one of our most challenging projects to date, involving a complex topic, mixed media, and senior executives as viewers and more. It took us six months to complete, and we worked closely with the CSR department head throughout the process.
The client’s recommendation was: "We developed a great partnership with Business Motion. Their dedication, thorough research, and understanding of Fransabank's CSR strategy and pillars were remarkable. Despite the complexity of CSR, Business Motion fully grasped our approach and delivered the right message to our key stakeholders. We appreciate their attention to detail and creative approach in bringing our CSR online videos to life."