What Are the Key Pillars of INARA's Clean Energy Mission?
Year
2024
Duration
3 min
Primary Usage
B2B presentations and community introductions
Project Objectives
The project aimed to create an informative video introducing INARA and its three main pillars: legal compliance for sustainable scalability, innovative technical solutions tailored to Lebanon’s needs, and community engagement for inclusive energy education.
The video’s goal was to highlight INARA’s mission to enhance electricity generation at the community level, benefiting 50,000 direct and over 100,000 indirect individuals, while driving a sustainable energy future.
Challenge
Solution
Challenges & Solutions
While the video needed to be in Arabic, all client-provided documents were in complex English.
To bridge this gap, our English copywriter crafted a clear script in English, which the client approved. We then expertly adapted the script into Arabic to ensure linguistic and cultural relevance.
Additional Details
The client required three distinct videos, one for each pillar. To maximize usability, we structured the project to deliver a comprehensive video encompassing all three pillars, alongside three individual pillar-focused videos.
This approach allowed the client to use the content flexibly across various platforms.